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Resources for the Tourism Industry

Peterborough & the Kawarthas Tourism (PKT) continues to work with the Tourism Industry Association of Ontario (TIAO). Each week, TIAO will be issuing a new survey to track tourism-based concerns in real-time. This information is shared directly with the provincial and federal ministries. 

Tracie Bertrand

Tracie Bertrand

Director of Tourism

705-743-0777 Ext. 2129
Cell: 705-872-7926

Tourism Industry Resources

Information and updates on COVID-19’s impact on the tourism industry.

2021 Reconnect Festival and Event Program

We are pleased to announce the launch of the 2021 Reconnect Festival and Event Programfor eligible festivals and events taking place between April 1, 2021, and March 31, 2022.Over the last year, festival and event organizers have taken innovative approaches to develop and deliver alternative programming while incorporating enhanced health and safety measures. These innovative ideas are creating opportunities for people across Ontario to reconnect with the beauty and diversity of their communities in new ways, whether in person or online, while providing local jobs.

That’s why the Ontario government is investing $20 million through the 2021 Reconnect Festival and Event Program to provide support to event organizers who are finding new, exciting and engaging ways to deliver local programming during the COVID-19 pandemic.

For information on the program including changes to eligibility, funding priorities and program details, please see the Reconnect Festival and Event Program Application Guide.

To help with the application process, online information sessions are being offered via webinar.
Applicants can register for a session by choosing their preferred option below:

English: Wed., March 24, 2021 – 10:30 a.m. – 12 p.m. (EDT)
English: Fri., March 26, 2021 – 2 p.m. – 3:30 p.m. (EDT)
French: Wed., March 24, 2021 – 2 p.m. – 3:30 p.m. (EDT)
French: Fri., March 26, 2021 – 10:30 a.m. – 12 p.m. (EDT)

Tourism Advisors are available to assist with questions about the 2021 Reconnect Festival and Event Program application process.

The deadline to apply for the 2021 Reconnect Festival and Event Program is Tuesday, April 20, 2021, at 5 p.m. (EDT).

Information about how to apply to the program is available at Ontario.ca.

Please feel free to share this notice with your members or other tourism partners in your area.

Peterborough & the Kawarthas Tourism

Peterborough & the Kawarthas Tourism (PKT) is a division of Peterborough & the Kawarthas Economic Development and is the official Destination Marketing Organization (DMO) for the City and County of Peterborough, Ontario, Canada. PKT operates the year-round Visitor Centre located at 270 George Street North on the first floor, in downtown Peterborough, Ontario.

Peterborough & the Kawarthas Tourism provides industry leadership and destination marketing services to attract visitors to the region. We are a not-for-profit, partnership-based organization with more than 400 tourism partners, with the objectives of promoting the destination, increasing visitation and economic impact for the industry, our partners and our community. The mission of Peterborough & the Kawarthas Economic Development promotes and facilitates business opportunities to create a thriving economy, resulting in regional prosperity.

Safe Travels Stamp

The WTTC in cooperation with the provincial government has created a self-certified Safe Travel Stamp based on worldwide industry protocols the WTTC has put together for every aspect of the hospitality and tourism sector. 

The specially designed stamp will allow travellers to recognise governments and companies around the world which have adopted health and hygiene global standardised protocols – so consumers can experience ‘Safe Travels’.

Eligible companies such as hotels, restaurants, airlines, cruise lines, tour operators, attractions, short term rentals, car rentals, outdoor shopping, transportation and airports, will be able to use the stamp once the health and hygiene protocols, outlined by WTTC, have been implemented. 

TIAO asks that destinations that would like to apply for the Safe Travels Stamp to please use the POST Promise. TIAO would appreciate your commitment to encourage businesses within their destination to also apply for the stamp as well.

Highly Affected Sectors Credit Availability Program (HASCAP) Guarantee

Businesses heavily impacted by COVID-19 can access guaranteed, low-interest loans of $25,000 to $1 million to cover operational cash flow needs.

Is this the right financing for my business? These loans are for small and medium-sized businesses that have seen their revenues decrease by 50% or more as a result of COVID-19.

Resilient Communities Fund

The Resilient Communities Fund is a one-time fund to support the non-profit sector recover and rebuild from the impacts emerging from COVID-19 so they can effectively meet the needs of communities across Ontario. 

Ontario Helps People Impacted by COVID-19 Get Back to Work

Professional Convention Management Association

Tourism HR Canada

Tourism HR Canada are committed to helping tourism operators and employees through these troubled times. They are offering a variety of our Emerit frontline, supervisory, and managerial online training modules free of charge.

Emerit Training included in This Free Offer (In English and French)

The Canadian Hotel Association

The Hotel Association of Canada is the leading voice of the Canadian Hotel & Lodging industry, bringing legislative solutions to industry challenges.  They deliver targeted advocacy for fair rules for the sharing economy, to address Canada’s hotel labour shortage, and for sustainability solutions for the hotel industry across Canada.

Reopening Resources: https://www.hac-covid.com/information-for-hotels

Webinars: https://www.hac-covid.com/webinars

Tourism Industry Association of Ontario

The Tourism Industry Association of Ontario (TIAO) is the voice of the Ontario tourism industry. For up to date information visit their COVID-19 Page

Tourism businesses are encouraged to report any impacts to TIAO through a new survey.

TIAO is also identifying and tracking trends in the insurance coverage provided to tourism SMEs in Ontario. The data will be used internally to better understand the impact COVID-19 is having on business interruption insurance, and rates of increase. View the results of TIAO Survey 8.0 here.

Tourism Industry Association of Canada

COVID-19 Information Portal for the Hotel and Lodging Industry

The Tourism Industry Association of Canada (TIAC) is also tracking COVID-19’s impact on the tourism industry across the county. Read here for daily updates from TIAC.

Kawarthas Northumberland – RTO8

Regional Tourism Organization 8 (RTO8) is funded by the Ontario Ministry of Heritage, Sport, Tourism and Culture Industries to promote regional tourism activity in the area that is branded as Kawarthas Northumberland which encompasses Peterborough & the Kawarthas, the City of Kawartha Lakes and Northumberland County. Read here for updates on COVID-19 from RTO8.

World Health Organization – Travel and Tourism Sector

Guidance and resources for the travel and tourism sectors and large event organizers.

Indigenous Tourism Association of Canada

ITAC recognizes that during these uncertain times, our shared singular focus in 2020-2021 must be on COVID-19 recovery and preparing for future tourism seasons. Therefore, the ITAC COVID-19 Development Stimulus Fund is dedicated to addressing the impact of COVID-19 on your business and the measures necessary to positively affect change.   

Ontario Restaurant, Hotel and Motel Association

Ontario Museum Association

Resorts of Ontario

Tourism & Hospitality Emergency Response

Tourism & Hospitality Emergency Response (THER) is a new recovery plan for workers and workplaces to assist people who have lost their jobs or are working fewer hours due to the COVID-19 pandemic. Register now for the Tourism & Hospitality Workers’ Registry to receive real-time information about employment services and training in your community.

Tourism Marketing & The Visitor Economy

Research and Updates related to tourism marketing in Canada, Ontario and Peterborough & the Kawarthas.

NOTE: New information is being added often. Please check back regularly for details.

Destination Canada Research and Resources

Updates on COVID-19 from Destination Canada

COVID-19 Research

COVID-19’s impact on Canadian Tourism – Tourism Economics presentation for industry-at-large to quantify the impact of COVID-19 on domestic travel

Download PDF

Sustaining Canada’s Tourism Sector through COVID-19 – McKinsey & Company provided fact-based research and analysis to support the development of the findings in collaboration with Destination Canada.

Download PDF

COVID-19 Resources for Trip Advisor Partners