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Success Stories

Oak and Fire Fitness: B.L.A.S.T. Top 16 in 2016 Success Story

Small weights on a table, sitting beside tree clippings and flowers.

Rochelle Andrews believes in helping people get stronger and empowering them to live the life they want. That is why she started Oak and Fire Fitness, a company that offers fun and accessible fitness classes and personal training to accommodate individuals who might not be physically able to workout in a traditional gym setting.

Through the B.L.A.S.T. Pilot Program, Rochelle learned how to do the research she needed to refine the scope of her idea. This new knowledge was channeled into a finalized business plan that she can use to guide her business decisions going forward. When asked  what she had planned to do with the funding she received through the B.L.A.S.T. Pilot Program she answered, “The microgrant is going to help me to buy equipment for my clients and get additional training to better serve [them].” The funding is also going to help Rochelle extend her reach in the community as she markets her services and educates more people about exercise and health.

As she moves forward, Rochelle hopes to expand and hire staff who are also trained to provide accessible fitness options – aiming to eventually open a permanent studio.

Rochelle’s personal definition of success is seeing herself and her clients become more confident, healthy and at ease in life. She notes that passion is an important place for entrepreneurs to root themselves, noting that when you get frustrated, you might need to tap into that passion to keep moving forward.

Rochelle Andrews. B.L.A.S.T. Top 16 in 2016 Finalist. Owner of Oak and Fire Fitness.

We asked Rochelle: What makes Peterborough & the Kawartha a great place to be an entrepreneur?

She answered: “Peterborough has a culture that sparks creativity and a strong community that supports local business.”

Learn more about Oak and Fire Fitness:


Phone: 705-930-9394

Learn more about the B.L.A.S.T. Pilot Program and see all the Top 16 in 2016 Finalists here.