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Success Stories

Muddy Girl: B.L.A.S.T. Top 16 in 2016 Success Story

Sunshine coming through a cottage window

After working with several contractors who weren’t interested in establishing environmental best practices, and seeing how few women were in the trades, Amber McRae decided to go out on her own and opened her business: Muddy Girl. Amber isn’t afraid to get a little bit “Muddy”; Muddy Girl drywall muds, tapes and paints, as well as provides do-it-yourself guidance and training. She also offers eco-friendly product options.

Amber points to the assistance of the supportive community as a key part of what makes Peterborough & the Kawarthas a great place to be a business owner. One support that she received was through the B.L.A.S.T. Pilot Program, which guided participants through the process of creating a business plan . For Amber, the business plan has helped her look forward at what Muddy Girl could become; how to prepare if something should go wrong, how to create goals, and importantly, what she will need to achieve her goals and success.

Amber will use the grant to jumpstart her business – allowing her to make much needed modifications to her vehicle to accommodate transporting tools, and will continue to extend the marketing of Muddy Girl through the creation of a website She is fresh and confident as she looks to the future: she hopes to be able to hire other people to help her, hopefully, other women looking for opportunity in the trades.

Amber McRae. B.L.A.S.T. Top 16 in 2016 Finalist. Owner of Muddy Girl.We asked Amber, what is your personal definition of success? For her it all comes down to being happy. “Without passion and love for what you do, you won’t be happy. Be happy.”

Learn more about Muddy Girl:


Phone: 705-872-8834

Like  Muddy Girl on Facebook

Learn more about the B.L.A.S.T. Pilot Program and see all the Top 16 in 2016 Finalists here.