Summer of 2015 has been a good one for Peterborough Economic Development’s client Harley Farms, based in Otonabee-South Monaghan Township, Ontario. This sustainable farm produces GMO free meat and local produce and appears to be reaping the rewards of their farming best practices.
During the summer, Harley Farms was chosen as a commercial shoot location for Subaru Canada’s 2016 Subaru Forester commercial titled “2016 Subaru Forester – Sheepdog Buddy” (as seen below). With the scenic backgrounds, that we are fortunate to enjoy in Peterborough & the Kawarthas, it is not surprising that the footage endears the viewer to the spacious countryside and the desire to be outside. A great side effect of this was the economic impact in our region. The commercial shoot took over 2 days of filming, preparation and teardown, and drew into the area over 100 people as part of the crew to create this 60 second car commercial.
Harley Farms also recently got a boost for their brand in Toronto, through Rowe Farms, a chain of Toronto area ethical butcher shops with very high standards. Harley Farms has been supplying their GMO free meat to Rowe Farms with great success, however with no farm name mention. Recently, due to the success of their meats, the Harley Farms brand is now being displayed proudly with their meats.
The Harleys have a unique farm culture, with a different way of thinking about how they want their farms to thrive and be sustainable for future generations. Their farming practices have led the farm to become the only SPCA (Society For The Prevention Of Cruelty To Animals) Certified farms in all of Ontario and Eastern Canada. This accolade, along with the “Animal Welfare Approved” designation, is a testament to this innovative farm and their dedication to improving farm animal welfare standards in Canada.
Harley Farms first began in the UK in 1980, however with various food strategies in place, Roger, Julie, James and Emily Harley moved to Canada in 2000, eventually settling at their current farm location in Otonabee-South Monaghan Township, Ontario in 2003. They currently own 1000 acres of farmland, raising 800 heritage breed sheep, over 140 heritage breed cattle and 1800 Tamworth pigs annually.