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Real Results

Business Count

Businesses will be contacted via phone and electronic communication. If you would like to complete the survey ahead of time online, please complete the survey here.

If you have further questions, please contact Steven Tripp, Business Retention & Expansion Officer.


Peterborough & the Kawarthas Economic Development will be embarking on the region’s first annual business count in June 2020.

Peterborough & the Kawarthas Economic Development (PKED) plans on conducting a brief voluntary count that will provide valuable insight into the region’s economy. It is important that data is collected on as many businesses in the community as possible to establish a healthy benchmark for local employers, planners and workforce.

The business count will ask questions such as:

  • How many people do you employ?
  • What is the square footage of your business?
  • Do you import or export?
  • What is the legal status and ownership of your company?

The business count data will:

  • Provide a valuable annual snapshot of the region’s business community
  • Identify vacant properties and spaces for new and existing businesses to locate, supporting the region’s main streets, business corridors and storefronts
  • Provide improved regional workforce data
  • Assist in making better informed decisions related to job growth, workforce development, business opportunities and community development initiatives

Employment data is being collected with four objectives:

  1. To establish a solid and dependable employment database
  2. To update our internal business directory
  3. To facilitate the regular collection of employment data in the future
  4. To enhance communication channels with businesses to directly share programs and opportunities that can benefit their operations.

Frequently Asked Questions (FAQ)

Some questions commonly asked regarding the count are as follows:

  • How do I know the count is legitimate?” – If a surveyor calls you over the phone they will be calling from a verified Peterborough & the Kawarthas line. If you are unsure that it is someone from Peterborough and the Kawarthas Economic Development, please contact Steven Tripp.
  • “Why can’t PKED get this data from my taxes?” – Tax information is strictly confidential and cannot be accessed by PKED staff.  In addition, the Business Count requires specific data that is best obtained through a face-to-face interview process.
  • “Will my answers be kept confidential?” – The information is being used, in part, to generate an updated internal business directory. We will provide municipalities the results of the count for businesses that agree to share the results. This will be something that we strongly recommend when administering the count. Businesses that do not want their information shared will have the specific details of their count kept private.
  • “I was already asked similar questions last week, why am I being asked this again?” – It is possible that staff from another Regional department, local municipality or organization such as a Business Improvement Area were collecting information. PKED staff will not be interviewing an establishment multiple times.

Terms of use

Peterborough & the Kawarthas and its area municipalities will use the data collected through the Business Count as summarized in the following table.

DataTerms of Use
Business NamePrivate
Business DescriptionPrivate
General Business Contact Information
Business AddressPrivate
Mailing AddressPrivate
Business Phone NumberPrivate
Business Fax NumberPrivate
Business EmailPrivate
Business WebsitePrivate
Business Details
“Are you a manufacturing business? If yes, what market sector does your business serve?”Aggregate
Home-Based BusinessAggregate
Number of EmployeesAggregate
“Are you hiring in the future?”Aggregate
“Is your operation unionized?”Aggregate
Total Floor SpaceAggregate
Farm – AcresAggregate
“Are you planning on expanding your floor space?”Aggregate
“Is your floor space Owned or Leased?”Aggregate
NAICSAggregate
Year Business EstablishedAggregate
Year Business Established at this locationAggregate
Locations outside of the RegionAggregate
Import/ExportAggregate
Legal StatusAggregate
Ownership FormAggregate
Skills ShortageAggregate
Contact NamesPrivate

Definitions

Aggregate

PKED staff may use this information publicly in aggregated form. For example, the floor space square footage of a specific business will not be made public, but the total amount of floor space in a municipality could be used publicly.

Private

PKED staff will only use this information for internal purposes and will not share or publish the information.

Business Count Project Lead

Steven Tripp

Steven Tripp

Business Retention & Expansion Officer

705-743-0777 Ext. 2123
Cell: 705-930-6281

Location Schedule

*Estimated

Date(s) Where 
June 15 – June 19 North Kawartha
June 22 – June 26 Trent Lakes
June 29 – July 10 Havelock-Belmont-Methuen 
July 13 – July 17 Douro-Dummer 
July 20 – July 24 Apshodel Norwood 
July 27 – July 31 Otonabee South Monaghan 
Aug 3 – Aug 7 Cavan Monaghan 
Aug 10 – Aug 14 Selwyn 
Aug 17 – Sept 4 City of Peterborough