There’s no place like Peterborough & the Kawarthas
Peterborough & the Kawarthas has the perfect blend of country and city landscapes and experiences. Visitors are continually attracted to the destination as it offers a multitude of experiences year round that can be enjoyed in varying weather conditions – important factors for a strong industry.
Unlike many other destinations, Peterborough & the Kawarthas is not over-developed and over-priced. It’s relatively unspoiled, true to its heritage and easy to get to, making the destination more affordable and accessible and more authentic. These unique attributes, along with an impressive list of things to do, ensure that the destination can offer the natural and authentic experiences visitors yearn for.
Approximately 6 million people live within a 320 km radius. The tourism industry here has over 1000 businesses from accommodation and food & beverage to retail, transportation and arts, culture and heritage, all of whom have an important part in serving visitors and contribute to making lasting impressions and encouraging return visitation to the area. Our destination has a combination of internationally known tourism brands alongside many unique, innovative and entrepreneurial tourism businesses. Our rich mix of heritage city, cottage country and flourishing farmlands – unique in Ontario – makes investing, living and visiting here something out of the ordinary.
We know investors in tourism need several things – Knowledge of the market base, statistics with respect to visitation and spending and access to human resources to deliver services and experiences. As experts in the industry, we can readily provide the stats needed by investors – they are vital in showcasing the vibrancy and the opportunity of investing in tourism in our region.
We have 2 local Colleges and a University which offer Tourism, Marketing, Business and Aviation programs which are invaluable assets in ensuring our workforce has the skills and knowledge needed to succeed in the tourism sector.
How We Can Help
A Strong Destination Marketing Organization
Peterborough & the Kawarthas Tourism, a division of Peterborough Economic Development is the official Destination Marketing Organization for the Peterborough Region.
Peterborough & the Kawarthas Tourism provide industry leadership and destination marketing services to attract visitors to the region. We are a not-for-profit, partnership-based organization with more than 400 tourism business partners. Working alongside our stakeholders we strive to deliver exceptional experiences by cultivating a brand that results in increased visitation and return visits, increased spending and overnight stays and rave reviews and recommendations. To accomplish these goals we focus on brand-aligned destination marketing and tourism development. We achieve this through external marketing and travel media relations, experience development and visitor services. We are also responsible for other key tourism sectors such as Meetings, Conferences, Incentive Travel, Group Travel and Travel Trade.
Peterborough & the Kawarthas promotes all tourism businesses in the region, and has approximately 400+ registered tourism partners who are profiled on www.thekawarthas.ca
We offer a variety of supporting services which are accessible to our stakeholders, and deliver exceptional visitor services through the operation of the area’s regional visitor centre and 1-800 number.
Leveraging Regional and Provincial Tourism Opportunities
Peterborough & the Kawarthas makes up half of the Kawarthas Northumberland Tourism Region (RTO8) which is one of thirteen tourism regions recognized by the Government of Ontario, and strategically aligns our efforts with those of our Regional Tourism Organization as well as Ontario Tourism to maximize our investment in the sector.