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Rural Tourism Symposium: Redefining Success

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April 11 @ 8:30 am 5:00 pm

Rural Tourism Symposium: Redefining Success, April 11, 2019 Peterborough & the Kawarthas - ruraltourism.biz

Tourism is an important economic driver and community builder in destinations throughout the province. This event has been designed to raise the profile of rural tourism as an integral part of the provincial and national visitor experience. This one-day event will be jam-packed with content specifically targeted to the rural tourism industry. This symposium seeks to inspire tourism industry professionals to redefine their success by leveraging up, capitalizing on opportunities and partnering for success.

Join Peterborough & the Kawarthas Tourism as we host rural tourism stakeholders, destination marketing organizations and tourism businesses from across Ontario for the second annual Rural Tourism Symposium, taking place this year at the Agriculture Heritage Building at Lang Pioneer Village Museum on Thursday April 11th.

This event is presented in partnership with Chatham-Kent Tourism. This event is also supported by Grey County Tourism, Simcoe County Tourism, Headwaters Tourism, Kawartha Lakes Tourism, and Kawarthas-Northumberland (RTO8).

It is our intent to ensure that this year’s Symposium is sustainably-minded – as it is important to consider the long-term impacts of tourism and events, particularly in rural destinations.We will be launching an Event App, rather than having print materials available on the day of the Symposium. We will be making efforts to limit waste throughout the day, in particular, related to food waste – and encourage attendees to bring along reusable water bottles for the day, as well as any notepads, or devices for making notes.

Keynote Speaker

Lisa L

Lisa LaVecchia, President & CEO, Destination Ontario

As President and CEO, Lisa is inspired to elevate Ontario as a preferred four-season, tourist destination in a globally competitive tourism market. Her dynamic leadership style motivates excellence in those around her and is a testament to the ‘power of team’ to achieve success. Her passion and forward-thinking approach to integrated marketing strategies have led to innovative brand campaigns that are progressive and powerful and showcase the best of Ontario, including the Pan Am/Parapan Am Games “Epic Is ON” campaign and most recently, the “Where Am I?” campaign, both award-winning campaigns.


8:30am – 9:00am

 Registration & Continental Breakfast

9:00am – 9:30am

 Welcome & Opening Remarks

9:30am – 10:15am

Keynote Presentation: Leverage Your Reach with Destination Ontario

Are you a tourism operator or a small destination looking to tap into the work being done at the provincial level? Learn what Destination Ontario does to market the province and how you can capitalize on opportunities.

Presentation by: Lisa LaVecchia, President & CEO, Destination Ontario

10:15am – 10:45am

Stronger Together. Presenting a United Front for Rural Tourism

Feeling challenged? Have a great idea on how to take rural tourism to the next level? You’re not alone – learn how to connect with the Tourism Industry Association of Ontario and collaborate for success.

Presentation by: Beth Potter, President & CEO, Tourism Industry Association of Ontario

10:45am – 11:15am


Networking Break

11:15am – 12:00pm

Agritourism Farm Table Chat

We’ve taken the concept of a fireside chat and brought it to the table. Join Trevor Benson and special guests for a conversation about challenges, opportunities, and success stories in bridging the agriculture and tourism industries.

Presentation by: Trevor Benson, Director of Food Tourism Innovation, Culinary Tourism Alliance

Welcome by: Otonabee-South Monaghan Mayor, Joe Taylor

12:00pm – 1:30pm

 Market-Style Lunch

1:30pm – 2:15pm

Partnering for Success

Parks Canada has a number of important assets in communities from coast to coast to coast. Join Jewel Cunningham to learn how partnerships can create exceptional visitor experiences and powerful economic impact in even the smallest of communities.

Presentation by: Jewel Cunningham, Director of Ontario Waterways, Parks Canada

2:15pm – 3:00pm

Showcasing Rural Ontario to National & International Visitors

Maple trees. Beaver dams. Friendly faces. Epic winters. Things that are quintessentially Canadian are found right here in Rural Ontario. Hear from Destination Canada’s David Robinson on how our country stacks up as a competitive international hot spot for travelers.

3:00pm – 3:30pm

Networking Break

3:30pm – 5:00pm

TIAC Tourism Town Hall

TIAC’s 2019 Tourism Town Hall series is an event partnership between the Tourism Industry Association of Canada, Destination Canada and local industry partners. Tourism Town Halls provide an opportunity to engage small and medium-sized business owner operators across Canada to better understand efforts being made on national tourism issues.

For the Town Hall in Peterborough & the Kawarthas, we will welcome Michele Harris (Director of Economic & Community Development, Municipality of Grey Highlands) as the moderator of a lively panel discussion.

Looking for Accommodation?

Best Western Otonabee Inn

 Contact Best Western Otonabee Inn directly at 705-742-3454 and ask for the block under “Rural Tourism Symposium”. Book by March 29th to take advantage of the special rate of $118.95.

Motel 6

Contact Motel 6 directly at at 705-748-0550 and ask for the block under “Rural Tourism Symposium”. Special Rate is $74.69.

The Rural Tourism Symposium is Presented in Partnership with:

Chatham Kent logo

Supported by:

Grey County
Headwaters Tourism logo
Kawartha Lakes logo
Tourism Simcoe County logo

Peterborough & the Kawarthas Economic Development

Peterborough County Agriculture Heritage Building, Lang Pioneer Village, 104 Lang Road, Keene, ON

146 Keene Road
Keene, ON Canada