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Digital Marketing on a Shoestring Budget

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October 20 @ 9:00 am 10:30 am

Your digital presence has never been more important as a small business owner. Join PKED as we kick off #SmallBusinessWeek2020 as we bring Camp Tech to Peterborough & the Kawarthas to virtually host their popular workshop: Digital Marketing on a Shoestring Budget.

About Camp Tech: Founded in 2012, Camp Tech offers welcoming, friendly, and informative hands-on workshops for adults who want to learn practical tech skills. Camp Tech’s signature accessible training sessions led by engaging tech experts are attended by thousands of people annually. Our goal is to see learners succeed with technology.

About the Workshop: Digital Marketing on a Shoestring Budget

You don’t need a big budget to get noticed on the web – you just need creativity! Savvy business owners are turning to bootstrap marketing to amplify their message online, with very little marketing dollars. In this hands-on, beginner-level workshop lead by Avery Swartz, you’ll learn the tricks and tools needed to effectively market your business online, on a shoestring budget.

Discover the right strategies for your online advertising and social media marketing, and how to get featured in websites and blogs. Explore helpful tools and apps to streamline and automate your workload, and learn how to measure and track your efforts. You’ll walk away with a handful of resources, templates you can reuse, and a long list of fun ideas you can try.

About the Instructor: Avery Swartz

Avery Swartz is the founder and CEO of Camp Tech, the tech workshop company for non-technical people. She was ranked number 5 on Search Engine Journal’s Top 50 Women in Marketing list. Avery is the resident tech expert on CTV Your Morning, highlighting the latest tech gadgets, apps, and tech news for a national audience. She writes for Chatelaine, Today’s Parent and The Globe and Mail on tech topics for modern women, families, and small businesses. Avery is the author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery has been a Professor at both Ryerson University and Humber College. She lives in Toronto.

Peterborough & the Kawarthas Economic Development