Skip to content
« All Events

Business Fundamentals: Branding, Marketing and Sales

Loading Events

As part of our Business Fundamentals Workshop series, this session gives you a robust structure for formulating and identifying your business’ brand, how to develop a marketing strategy as well as a customer relations strategy.

Creating a customer-targeted marketing strategy is essential for creating a cost-effective marketing plan. Find the most relevant online and offline marketing tools and channels that can help you connect with your customers and increase your sales.

Attend the Marketing & Sales session to learn about:

– Your business’ brand; what is it and why do you need one

– The importance of customer segmenting & target market

– What makes an effective online and offline Marketing Strategy

– Marketing tactics to consider and include in your strategy

– Online marketing tools

– Acquiring clients and tracking customer interactions

About the Business Fundamentals Workshops

Peterborough & the Kawarthas Business Advisory Centre has launched the Business Fundamentals workshops based on demands from our clients for more dedicated sessions on three subject areas:

1) Business Planning, 2) Marketing & Sales, and 3) Profitable Operations. These workshops are setup to provide entrepreneurs with a full foundational learning experience. While you are able to choose which workshops best suit your needs, we recommend entrepreneurs attend all three Business Fundamentals Workshops (in any order).

This workshop is offered free of charge. Please arrive 10 minutes prior to the workshop to complete check-in.

Frequently Asked Questions

Q: I haven’t registered for the event, can I still attend?

A: If you haven’t had the opportunity registered you may still attend, however we ask that you be respectful of other attendees and arrive on time.

Q: Do I have to bring my printed ticket with me to the event?

A: You do not need to bring a ticket with you – we are looking forward to seeing you

Q: What should I bring with me to the workshop?
A: Bring your questions and your passion to learn, we also recommend a pen and notebook.

Q: Is parking available?
A: There is plenty of free parking available at the King Street Parkade – just half a block from our building at VentureNorth just west of the intersection of King & George in Downtown Peterborough (150-202 King St, Peterborough, ON). The parking lot at VentureNorth is for permit holders only.


September 18
2:30 pm - 4:30 pm


Peterborough & the Kawarthas Economic Development


Venture North Board Room
270 George St. N.
Peterborough, K9J 3H1 Canada
+ Google Map